The purpose of composing a newsletter for your Network Marketing / MLM team is usually to keep active team members informed, encourage inactive people to become active again, recognise successes and promotions within your network team, let people know about meetings and build up to them and also to review what has happened in the previous period (normally monthly) and anticipate what is coming up.
There is a lot you can do before you write your newsletter to make it easier for yourself when it comes to the time to actually compose it. Make sure you keep any snippets of news that you want to talk about, but don’t write that piece about it yet as it is better to write your entire newsletter at the same time as it flows more naturally that way. Look at the MLM company website for news that you may also wish to include in your news, rewritten in your own way. It is important that you also set time aside to write the newsletter, as you don’t really want to be interrupted if your thoughts are flowing well.
There are four basic parts that make a good Network Marketing newsletter, the first is the start which is your hello and summary of what has happened in the last period. The news section which should contain congratulations of success, special incentives or product launches / sales that the company is doing and any new information or developments. After this comes the middle where you can have updated regular info, for example details of meetings, team support site details, confirmation of who in your team the newsletter is sent to (i.e. your whole team, just the central team or perhaps only those you personally introduced to the Network Marketing company) and useful tips. The final section is where you can talk about things that are relevant to the current or upcoming season and a call to action, which should be varied to target the different types of people in your network, one month this might be a retailing message, another it could be about what a great time it is to sponsor more people into the network.
When it comes time to write the newsletter I’ve found it is best to do the news section and middle parts first, that way when you then write the start and the final sections you can relate it to the news you are mentioning elsewhere in the newsletter with the start giving a highlighted taster of exciting news they will read in a moment and the end rounding it off, highlighting the incentives, successes with an appropriate call to action.
In the early days of building your Network Marketing business there may not be so much news to include so ask others in the team for input to write testimonials of their sales or recruitment achievements or on topics they may be specialist in.
Write the newsletter as if you were talking to someone in your team, this way the newsletter will flow better. Once you have done the draft, read it, make corrections, put it aside and come back to it a bit later (next day if you have time) and read it again, at this point you are likely to spot other things you need to correct or improve. If you can get someone else, a friend who will be honest with you, to read the final draft too as they may tell you something that could be said in a clearer or more exciting way.
The more people you can reach by email within your team the better, it saves money on sending out newsletters by post. As well as emailing / posting it to all or part of your downline, send it to your upline too and a few non-networking friends, both for their feedback and of course to encourage them to join you in the business. As your team grows you may wish to consider an emailing program. Legally you must also include the ability for people receiving your newsletter to unsubscribe.
My golden rules for Network Marketing team newsletters are keep the layout simple, especially when sending by email as fancy pictures etc may mean it gets blocked. Stick to regular times, e.g. start of month, to send it. Never be negative or highlight failure. And finally remember your readers, for example if they are experienced network marketing leaders you would give them the news about enhancements to the marketing plan in a more detailed way than you would those who have just entered the industry.
Written by Roy Strong of Strong Marketing Ltd
http://www.strong-marketing.co.uk/
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